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Keeping Your Small Rigging Business Afloat, Strategies for Success!

Congratulations on launching your rigging business! While things might be smooth sailing now, every business encounters challenges. 

Here's a look at some common pitfalls to avoid and strategies for long-term success.

Modernizing Your Approach:

  1. Invest in Efficiency: Staying competitive requires keeping pace with industry standards. This means having state-of-the-art equipment, like unified jacking systems, when feasible.
  2. Market Research and Expansion: Analyze your local and regional competitors. Consider expanding your service area or diversifying your offerings to reach new markets.
  3. Data-Driven Decisions: Embrace financial management tools. Utilize software or outsource bookkeeping to ensure accurate cost calculations, profitability analysis, and tax compliance.
  4. Transparent Communication: Build trust with clients by setting realistic expectations and delivering on promises. Be upfront about project timelines and costs.
  5. Risk Management: Maintain adequate insurance coverage specific to rigging operations. This protects your business from potential financial devastation due to accidents.

Optimizing Operations:

  1. Cost Control: Benchmark your pricing against competitors and adjust accordingly. Strive for competitive wages while negotiating cost-effective subcontracts, equipment rentals, and material purchases.
  2. Financial Resilience: Build a financial safety net to weather economic downturns. This reserve allows your business to stay afloat even during slow periods.
  3. Strategic Partnerships: Choose partners wisely. Whether it's a business associate or a family member, prioritize skills, experience, financial stability, and ethical conduct.

Building a Strong Foundation:

  1. Succession Planning: Develop a clear plan for management succession to ensure a smooth transition when needed. This fosters stability and confidence in your business.
  2. Digital Presence: In today's digital age, a professional website is essential. It serves as a 24/7 storefront, allowing potential clients to discover your services and learn about your capabilities.


  1. Modern Tone: Replaced informal language with a more professional and engaging approach.
  2. Actionable Strategies: Focused on providing specific strategies and best practices for success.
  3. Data Focus: Emphasized the importance of data-driven decision making with financial tools and market research.
  4. Succinct Style: Condensed the information for improved readability while maintaining key points.
  5. Website Focus: Highlighted the critical role of a website in today's business landscape.